Shop for the latest & greatest Humble Products from Legion Of Vapers.
Humble Juice Co. is a US-born e-liquid brand with a serious reputation for bold, layered flavour at a price that does not ask you to compromise. Their 120ml shortfill range is what built that reputation, designed to take two nicotine shots and give you real bottle value without thinning out the flavour. We stock the full authentic range at Legion of Vapers, sourced through authorised UK distributors, so you know you are getting the genuine article every time.
Whether you are after a rich all-day custard, a cereal vape that holds up through a full coil or something lighter and fruity for the warmer months, there is a Humble profile worth your time. The brand’s high-VG recipes are built for sub-ohm tanks and DTL setups, where the flavour complexity really comes through. If you are new to the brand or switching from a different format, the sections below will help you find your footing quickly.
Humble Juice Co. built their following by doing something straightforward well: making complex, multi-note recipes and keeping them accessible. Where budget brands often produce flat, single-note liquids that fade halfway through a tank, Humble puts distinct top, mid and base notes into their recipes. That layering is what keeps vapers coming back to the same bottles.
The dessert and cereal ranges are the strongest part of the catalogue. We have run Sweater Puppets through a mesh coil at 60W and the custard note holds up without going cloying, which is not something every brand can claim at that wattage. The fruit profiles are cleaner and lighter, better suited to vapers who find rich desserts too heavy for all-day use.
A few reasons the brand has held its position in the UK market:
Humble stands apart by making American-style e-liquid recipes genuinely accessible to everyday UK vapers, without the premium price tag that usually comes with that level of flavour work.
Humble Juice Co. Shortfills
Humble’s 120ml shortfills are the core of the range and the main reason the brand has the following it does. Each bottle comes filled to 100ml, leaving room for two 10ml nicotine shots. Add both shots and the finished 120ml sits at approximately 3mg nicotine concentration. The high-VG base (typically 70VG/30PG) means these work best in sub-ohm tanks and pod kits rated for 50W and above. Flavour intensity is strong, so running these between 50W and 80W on a mesh coil gives you the best results without the sweetness going sharp.
Humble Juice Co. Nic Salts
Where available, Humble’s nic salt range brings their signature flavour profiles into a format suited to lower-wattage pod kits and MTL devices. Nic salts deliver nicotine more efficiently, which makes them a practical fit for vapers coming off cigarettes or disposables who want stronger satisfaction without a harsh throat hit. Strengths typically sit at 10mg and 20mg, in line with UK regulations.
Humble Juice Co. 50/50 E-Liquids
The 50/50 range is built for everyday pod kits and pen-style vapes running at lower wattages. The balanced PG/VG ratio means better wicking in smaller coils and a cleaner throat hit compared to the high-VG shortfills. If you are using a basic starter kit or a refillable pod, this is the format to go for rather than trying to push a thick high-VG liquid through a 1.0Ω coil.
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We stock Humble because the flavour quality is consistent and the value per ml is genuinely hard to beat in the shortfill category. Their dessert profiles have held up through extended coil sessions without going dull or muted halfway through, which matters when you are committing to 120ml at a time. Reliability like that is worth something.
If you want a reliable shortfill brand that delivers on flavour without asking you to overspend, Humble Juice Co. is one of the straightforward answers.
The right Humble bottle depends on your device, your nicotine preference and the kind of flavour you actually enjoy vaping all day. Here is how to narrow it down quickly.
Start with a nic salt or 50/50 format in a flavour category you already know you enjoy. Humble’s fruit profiles are a softer entry point than the richer dessert ranges, which can feel heavy if you are not used to high-VG liquid. Pair a 50/50 bottle with a basic pod kit and you will not go wrong.
For more help choosing your first setup, take a look at our beginner’s guide to vaping or our guide to choosing your first vape kit.
The 50/50 range is your best fit here. High-VG shortfills can struggle to wick properly through smaller pod coils, and you will get dry hits before the coil is anywhere near spent. Nic salts are also worth considering if you want a stronger nicotine hit in a smaller puff volume. Check our nic salts vs freebase guide if you are unsure which format suits you.
This is where Humble shortfills genuinely shine. Running a 70VG/30PG shortfill through a mesh sub-ohm coil at 60-80W gives you the full flavour profile the brand is known for. Sweeter profiles like the custard and cereal ranges are particularly rewarding at this level. Prime your coil properly before your first vape to get the most out of the bottle from the start. Our guide to priming a vape coil covers this step by step.
The 120ml shortfill format is one of the most cost-effective ways to vape. You buy the shortfill and two nic shots separately, which gives you more control over nicotine level and a lower cost per ml than most 10ml bottles. If running costs matter to you, this format is worth getting used to. Our piece on whether vaping can save you money breaks down the numbers properly.
Humble built their name on dessert profiles and it shows. If you are after something rich, sweet and satisfying as an all-day vape, their custard and cereal ranges are the place to start. Bear in mind that very sweet e-liquids can reduce coil life faster than fruit or menthol profiles. Our guide to how long vape coils last gives you a realistic picture of what to expect.
Humble’s fruit range is a lighter, cleaner alternative to their dessert line. These profiles vape more gently, are kinder to coils and work well across a broader range of devices and wattages. If thick custards feel too heavy for all-day use, start here. Our best fruity e-liquids guide has further options if you want to compare across brands.
Every Humble Juice Co. product we sell is sourced through authorised UK distributors only. That means correctly labelled product meeting UK TPD standards, not grey imports or counterfeit bottles that can look identical on the outside but use inferior ingredients. With e-liquid especially, knowing the source matters and it is something we take seriously.
We price Humble products competitively and run regular multi-buy offers so stocking up on your favourites costs less per bottle. Check our multi-buy offers section to see what is running, and browse the shortfills category if you want to compare the full range in one go.
Order before 3:30pm Monday to Friday and we dispatch the same day. Most UK orders arrive in 1 to 2 working days, so you are not waiting long to get back to vaping. Free UK delivery is available on qualifying orders, which is worth bearing in mind before you add a couple of nic shots to your basket.
Our support team are vapers themselves, not call-centre staff reading from a script. They have hands-on experience with the products we sell, including the Humble range, and can help you match a flavour to your device, advise on nic shot ratios or troubleshoot anything that is not tasting right. Message us and you will get a straight answer from someone who actually vapes.
Explore our answers to some frequently asked questions.
A 120ml Humble shortfill comes filled to 100ml. Add two 10ml nicotine shots (up to 18mg or 20mg strength each) to reach approximately 3mg nicotine in the finished 120ml. Squeeze out a little liquid first if the bottle is too full, then shake thoroughly. Our shortfill guide explains the full process.
The shortfill range is typically 70VG/30PG, designed for sub-ohm and DTL use. Humble also produce 50/50 and nic salt formats suited to pod kits and MTL devices. If you are running a low-wattage pod kit, stick to the 50/50 or nic salt options rather than the shortfill range.
The high-VG shortfills are not ideal for most pod kits because the thick liquid can struggle to wick through smaller coils, leading to dry hits. Use a 50/50 or nic salt format for pod kits instead. Our pod kits vs tanks guide can help if you are unsure which setup suits you.
Any 120ml shortfill will perform well in a sub-ohm tank at 50-80W. Dessert and cereal profiles deliver the most complexity at higher wattages, though very sweet liquids will shorten coil life faster than fruit or menthol alternatives. Prime your coil before first use to get the full flavour from the start.
Richer dessert profiles can improve after a few days of steeping, where the flavour deepens and smooths out noticeably. Fruit profiles are generally fine straight from the bottle. Our e-liquid steeping guide explains the method if you want to give it a try.
This is almost always a coil or priming issue rather than a problem with the liquid. High-VG liquids need more time to saturate a fresh coil before you vape. Check our guide on why your vape tastes burnt and follow the priming steps carefully before your first draw on a new coil.
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