Shop for the latest & greatest Keep It 100 Products from Legion Of Vapers.
Keep It 100 is a US-born e-liquid brand that built its reputation on bold, high-VG shortfill recipes designed for vapers who want maximum flavour from a sub-ohm setup. The range leans into indulgent profiles \- thick fruit blends, creamy desserts and tropical mixes that hold their character at higher wattages without falling flat. It’s the kind of juice that gets talked about at vape meets because the flavour-to-price ratio is hard to argue with.
In the UK, Keep It 100 is available in TPD-compliant shortfill format: 100ml of 0mg base in a 120ml bottle, leaving space for two nic shots to reach approximately 3mg, or adjust to taste. All stock at Legion of Vapers is sourced through authorised UK distributors, so you’re getting the genuine article every time. If you’re running a sub-ohm tank or a high-powered pod mod, this range is worth your attention.
Keep It 100 made its name by doing one thing consistently well: producing high-VG e-liquids with flavour profiles that punch well above their price point. The brand uses a 70VG/30PG base across most of its range, which delivers dense vapour and a smooth inhale on mesh coils running between 40W and 80W.
Keep It 100 has carved out a solid reputation as a go-to shortfill brand for vapers who want reliable flavour without paying premium prices.
With hundreds of verified reviews and a loyal UK customer base, Legion of Vapers is a vape shop people come back to.
Shop vape kits, pods, coils, tanks, mods, shortfills, nic salts and accessories, all in one place.
Order before 3:30pm Monday to Friday and we dispatch the same day. Most UK orders arrive in 1 to 2 working days.
Need help choosing a kit, matching coils, or picking the right liquid for your style? Message us. You’ll get proper advice from a UK-based team.
Our Keep It 100 collection covers the brand’s full shortfill range, all in one place. Whether you’re after a fruity all-day vape or a dessert juice for evening sessions, you’ll find the complete line-up here without having to hunt around.
Keep It 100 shortfills come in a 100ml/0mg format inside a 120ml bottle, leaving room for two standard 10ml nic shots. The 70VG/30PG ratio makes them best suited to sub-ohm tanks and mesh coils in the 0.15Ω to 0.3Ω range, running at 40W to 80W for the best flavour expression. They’re thick enough for solid cloud production but still clean on the exhale.
The range splits into a few clear categories. Fruity lines like Tropical Yum Yum and OG Blue lead with bright, punchy top notes and a smooth finish. Dessert and creamy options offer richer, warmer profiles suited to vapers who prefer a heavier vape. If you’re switching from a fruity disposable and want a similar profile in a refillable setup, the fruit lines are the natural starting point.
Through our own testing, we’ve found Keep It 100 consistently delivers on flavour across its entire range. We’ve run the Tropical Yum Yum through a sub-ohm tank and the fruit layering holds up at 60W without going flat or turning sharp. The 70VG/30PG base works well in most sub-ohm setups, the flavour doesn’t mute after a few days steeping, and the shortfill format is clean and easy to use.
For vapers running a sub-ohm tank who want a dependable shortfill that doesn’t disappoint, Keep It 100 is a brand worth having in your regular rotation.
The right Keep It 100 flavour depends on your palate, your device and how you like to vape. Here’s a straightforward way to narrow it down.
If you’re used to fruity disposable flavours and want something similar in a refillable setup, start with the fruit and tropical lines. They’re the closest match to what you already know and they work well in a pod mod or starter sub-ohm kit. Add a nic shot or two to keep your nicotine level where you need it.
Look at the cleaner fruit profiles. Heavier dessert juices can cause flavour fatigue if you’re vaping them throughout the day. A bright tropical or berry-led flavour tends to stay fresh across a full day of use without becoming cloying.
The creamy and dessert lines are better suited to evening vaping or shorter sessions. They’re rich – which is the point – but rotating them with a lighter juice keeps your palate sharper. These profiles also tend to need a cleaner coil to fully express, so if you’re getting a muted flavour, a fresh coil is the first thing to try.
Keep It 100’s 70VG base is built for this. Running a mesh coil between 0.15Ω and 0.3Ω at 50W to 75W gives you the best flavour and cloud output from this range. Avoid these juices in tight MTL tanks – the VG ratio is too high and you’ll get restricted wicking and muted flavour.
Keep It 100 shortfills are not the right pick for a mouth-to-lung setup. The 70VG base is too thick for most MTL coils and pods. If you’re a dedicated MTL vaper, you’ll get better results from a 50/50 or high-PG nic salt. Have a look at our nic salts range or check our guide to nic salts vs freebase for alternatives that suit your setup.
Every Keep It 100 product we sell is sourced through authorised UK distributors only. That means TPD-compliant labelling, proper batch codes and no risk of receiving a counterfeit or non-compliant product. In a market where fake and grey-import juices do exist, buying from a verified UK retailer matters.
We price our Keep It 100 shortfills competitively and regularly run multi-buy deals so you can stock up without overpaying. Check our multi-buy offers for current bundles on e-liquids.
Order before 3:30pm Monday to Friday and we dispatch the same day. Most UK orders arrive within 1 to 2 working days, so you’re not waiting around when you’ve run dry.
Our support team are vapers themselves. They use sub-ohm kits, they’ve run shortfills through mesh coils, and they know which Keep It 100 flavours are worth your money. If you’re not sure which juice to pick, or you want to know whether it’ll work in your specific tank, message us and you’ll get a straight answer from someone who actually vapes – not a scripted response from a call centre.
Explore our answers to some frequently asked questions.
Keep It 100 shortfills come in 0mg. They’re sold in a 100ml/120ml bottle, so you can add up to two 10ml nic shots. Using two standard 18mg nic shots gives you approximately 3mg in the final 120ml mix. UK regulations cap nicotine-containing e-liquid at 20 mg/ml.
Most Keep It 100 lines use a 70VG/30PG base, which works best in sub-ohm pod mods with mesh coils. They’re not suited to tight MTL pods. If your pod kit runs coils above 1.0Ω, stick to 50/50 or higher-PG liquids instead.
The fruit and tropical profiles hold up better over a full day than the dessert lines. They’re lighter on the palate and less likely to cause flavour fatigue. If you find your taste dulling mid-afternoon, that’s your palate telling you to rotate to something lighter.
Remove a small amount of liquid from the bottle to make room, add your nic shot, replace the cap and shake well. Leave it for a few minutes before vaping to let it blend fully. Our guide to using shortfills walks through the process step by step.
A range of 50W to 75W with a mesh coil in the 0.15Ω to 0.3Ω range gives the best flavour result. Running too low can make the juice taste muted; too high and you risk burning the coil faster than necessary.
Mesh coils with larger wicking ports handle thick 70VG juice better than older round wire coils. If you’re getting dry hits or muted flavour, the coil wicking can’t keep up with the viscosity. Switching to a mesh coil usually fixes this. See our guide to mesh coils vs regular coils for more detail.
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