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The Kings Custard is one of the most respected artisan e-liquid brands in the UK. Built around small-batch production and a genuine obsession with custard and cream profiles, it has picked up multiple awards and a loyal following of vapers who come back to it as an all-day staple. Every liquid in the range is crafted in the UK, and the quality shows – thick, well-developed flavour that holds up across a full tank rather than fading after the first few pulls. The core range comes in 100ml shortfills at a 70VG/30PG ratio, making it ideal for sub-ohm tanks and higher-powered pod systems. Alongside the originals, the brand has expanded into longfills, nic salts and the Kings C.R.E.A.M.S. cream-forward sub-range. At Legion of Vapers, we stock the full authentic Kings Custard collection, sourced through authorised UK distributors only.
The Kings Custard built its reputation by doing one thing exceptionally well: custard-based e-liquid that genuinely delivers on flavour, batch after batch. This is a brand that has never tried to be everything to everyone, and that focus is exactly why it keeps winning awards and keeps vapers coming back.
The Kings Custard proves that staying in your lane and doing it properly beats chasing trends every time.
The Kings Custards – 100ml Shortfills
The flagship range. These are 100ml shortfills at a 70VG/30PG ratio, designed to be vaped in sub-ohm tanks or higher-wattage pod mods. Each bottle has space to add a nic shot, taking the volume to 120ml and the nicotine level to approximately 3mg.
The flavour profiles run from the original OG Custard through to fruit-layered variants like Lemon, Raspberry, Banana Custard, Peach and Coconut, plus richer picks like Butterscotch Custard and Coffee OG. Bottle names like “Comp OG,” “ET OG” and “Off The Rails” reflect the brand’s competition-vaping roots. These are big, expressive flavours built for cloud and flavour chasers who want something more developed than a standard dessert juice.
Kings C.R.E.A.M.S.
The C.R.E.A.M.S. sub-range leans further into cream-forward profiles, stepping away from pure custard into richer, more indulgent bases. If the core range is a vanilla custard, C.R.E.A.M.S. is the next step along – heavier on the cream, with layered sweetness rather than egg-heavy custard notes.
Still built for sub-ohm use at high VG, these suit vapers who want dessert-style all-day juice without the same intensity as the OG line. A good option if you find the core range slightly rich.
Kings Custard Longfills
The longfill format is a 60ml bottle of concentrated flavour, designed to be topped up with a higher ratio of unflavoured base rather than a standard nic shot. Longfills give you more control over your final VG/PG balance and nicotine level, making them a solid option for vapers mixing their own base or using a specific ratio for a particular tank.
Check our guide to longfills and shortfills if you’re not sure which format suits your setup.
Kings Custard Nic Salts
For vapers running a pod kit or lower-powered device, the Kings Custard nic salt range brings the same flavour profile into a format that works at lower wattages. Nic salts deliver a smoother throat hit at higher nicotine concentrations, up to the UK-legal maximum of 20mg/ml.
These are the right pick if you’re coming off disposables or using a compact MTL kit rather than a sub-ohm setup. For more background on how nic salts differ from freebase, take a look at our nic salts vs freebase guide.
Malton Mint Co
Malton Mint Co is The Kings Custard’s mint-focused sister brand, produced by the same team with the same attention to quality. Where the core range is all about custard and cream, Malton Mint Co takes cool, crisp mint profiles as its base. Worth a look if you want to mix things up from the dessert range.
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The Kings Custard built its reputation by doing one thing exceptionally well: custard-based e-liquid that genuinely delivers on flavour, batch after batch. This is a brand that has never tried to be everything to everyone, and that focus is exactly why it keeps winning awards and keeps vapers coming back.
The Kings Custard proves that staying in your lane and doing it properly beats chasing trends every time.
We carry every major format Kings Custard produces, so whether you’re after a 100ml shortfill for your sub-ohm tank or a nic salt for a compact pod kit, you’ll find it here in one place.
The flagship range. These are 100ml shortfills at a 70VG/30PG ratio, designed to be vaped in sub-ohm tanks or higher-wattage pod mods. Each bottle has space to add a nic shot, taking the volume to 120ml and the nicotine level to approximately 3mg.
The flavour profiles run from the original OG Custard through to fruit-layered variants like Lemon, Raspberry, Banana Custard, Peach and Coconut, plus richer picks like Butterscotch Custard and Coffee OG. Bottle names like “Comp OG,” “ET OG” and “Off The Rails” reflect the brand’s competition-vaping roots. These are big, expressive flavours built for cloud and flavour chasers who want something more developed than a standard dessert juice.
The C.R.E.A.M.S. sub-range leans further into cream-forward profiles, stepping away from pure custard into richer, more indulgent bases. If the core range is a vanilla custard, C.R.E.A.M.S. is the next step along – heavier on the cream, with layered sweetness rather than egg-heavy custard notes.
Still built for sub-ohm use at high VG, these suit vapers who want dessert-style all-day juice without the same intensity as the OG line. A good option if you find the core range slightly rich.
The longfill format is a 60ml bottle of concentrated flavour, designed to be topped up with a higher ratio of unflavoured base rather than a standard nic shot. Longfills give you more control over your final VG/PG balance and nicotine level, making them a solid option for vapers mixing their own base or using a specific ratio for a particular tank.
Check our guide to longfills and shortfills if you’re not sure which format suits your setup.
For vapers running a pod kit or lower-powered device, the Kings Custard nic salt range brings the same flavour profile into a format that works at lower wattages. Nic salts deliver a smoother throat hit at higher nicotine concentrations, up to the UK-legal maximum of 20mg/ml.
These are the right pick if you’re coming off disposables or using a compact MTL kit rather than a sub-ohm setup. For more background on how nic salts differ from freebase, take a look at our nic salts vs freebase guide.
Malton Mint Co is The Kings Custard’s mint-focused sister brand, produced by the same team with the same attention to quality. Where the core range is all about custard and cream, Malton Mint Co takes cool, crisp mint profiles as its base. Worth a look if you want to mix things up from the dessert range.
We’ve vaped a lot of custard e-liquid over the years, and The Kings Custard consistently sits at the top of the category. The flavour development is genuine – there’s a clear difference between the base custard note and the layered profiles in variants like Butterscotch or Lemon, rather than everything tasting like sweetened vapour with a label on it.
If you’ve been settling for mass-market custard juice, The Kings Custard will show you what a properly developed flavour profile actually tastes like.
The right choice depends on your device, your nicotine preference and how much custard intensity you want. Here’s how to narrow it down.
Go straight to the 100ml shortfills. The 70VG/30PG ratio is made for coils in the 0.2Ω to 0.4Ω range running between 40W and 80W. Pick up a nic shot if you want nicotine – drop it in, give the bottle a shake and leave it for 10 minutes before filling.
Our shortfill how-to guide covers the full process if you’re doing this for the first time.
The nic salt range is the right format for you. Lower-powered pod kits don’t heat the liquid the same way as a sub-ohm setup, and the thinner nic salt base works better at those wattages. You’ll also get a much smoother draw at higher nicotine strengths compared to freebase at the same level.
If you’re not sure which nicotine strength suits you, our nicotine strength guide is a good place to start.
The longfill format lets you set your own VG/PG ratio by adding your own base rather than a standard nic shot. This is useful if you run a specific coil resistance that benefits from a thinner or thicker liquid, or if you’re mixing in bulk. Check the longfill and shortfill breakdown for a plain-English explanation of both formats.
Start with OG Custard. It’s the original and the benchmark for the range. Once you know how the base tastes on your setup, you’ll find it easier to judge whether you want something fruitier (Lemon, Raspberry, Banana), richer (Butterscotch, Coconut, Coffee OG) or more cream-forward (C.R.E.A.M.S. range).
Jumping straight to a flavoured variant without knowing the base first often means you lose the context that makes those variants make sense.
The OG Custard and Tobacco OG are the most versatile picks for all-day use. Fruit-custard blends like Lemon and Raspberry are excellent but can feel heavier over a long session – some vapers alternate between one of those and the OG as a palate reset.
If you’re ever struggling to taste your juice after a long day on one flavour, take a look at our vaper’s tongue guide for a practical fix.
Run the 100ml shortfill in a mesh coil sub-ohm tank at wattages in the 50W to 70W range with the airflow dialled back slightly. High-VG juice like this performs best when the coil has enough heat to fully vapourise the thicker liquid, but you don’t want the airflow so wide that it dilutes the flavour on the inhale.
Our guide to getting more flavour from your vape kit covers the specifics in more detail.
Every bottle of Kings Custard we sell is sourced through authorised UK distributors only. We don’t buy from grey-market or unverified sources. In a category where counterfeit and low-quality copies do circulate, that matters. You’re getting the same artisan small-batch product the brand intends you to receive.
We price The Kings Custard competitively and run regular multi-buy deals so you can stock up without overpaying. Check the product pages for current bundle pricing – buying two or more bottles at once is consistently the best-value way to do it.
Orders are picked and dispatched quickly, with free UK delivery available when you hit the threshold. No waiting around. Check the product pages for current delivery details.
Our team vapes daily and knows the Kings Custard range from first-hand use, not spec sheets. If you’re not sure which flavour to start with, which format suits your kit, or how to add a nic shot to a shortfill, get in touch and you’ll get a straight answer from someone who has been through the same decisions.
Explore our answers to some frequently asked questions.
The 100ml shortfill range is 70VG/30PG. This suits sub-ohm tanks and higher-wattage pod mods using mesh coils in the 0.2Ω to 0.4Ω range. It’s not well-suited to standard MTL kits, which work better with a 50/50 or high-PG liquid.
Add a separate nicotine shot to the bottle. A standard 18mg nic shot added to a 100ml shortfill gives you 120ml at approximately 3mg. Our shortfill guide walks you through the exact process. UK regulations cap nicotine-containing e-liquid at 20mg/ml, which is why nic shots come separately.
OG Custard. It’s the foundation of the range and gives you the clearest sense of what the brand does. Once you know how it vapes on your setup, you can decide whether to go fruitier, richer or more cream-forward from there.
The core shortfill range centres on custard as the dominant base – egg-heavy, classic custard profiles with various toppings. C.R.E.A.M.S. shifts the balance toward cream, giving a lighter, sweeter profile. If you find the OG range slightly rich, C.R.E.A.M.S. is worth trying as a step across rather than a step up.
Comp OG is a flavour designed around competition vaping – a profile built to perform at its best in a high-powered, high-airflow setup. The name reflects the brand’s roots in the cloud and flavour competition scene. It’s a richer, more expressive version of the core custard profile, suited to vapers who run their setups hard.
Yes. The 70VG/30PG ratio and the flavour complexity in the range are well-matched to mesh coil sub-ohm tanks. The higher surface area of a mesh coil picks up the layered flavour notes better than a standard round-wire coil. See our mesh coils vs regular coils guide for more context.
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