High VG juice contains 60% or more Vegetable Glycerine, making it thicker than a standard 50/50 blend. It produces more vapour and a smoother throat hit but requires a sub-ohm device to work correctly. A 50/50 blend has a higher Propylene Glycol content, which gives a sharper throat hit and works in pod kits and MTL devices. For a detailed breakdown, see our guide on VG and PG.

Anything at 60% VG or above is generally considered high VG. The most common ratios are 70/30 and 80/20. Max VG blends push this to 90% or higher and are designed for very low-resistance coils at high wattage.

Not usually. Most pod kits and MTL devices use tight coils with small wicking ports that can’t handle thick liquid. The result is dry hits and burnt coils. High VG juice needs a sub-ohm device with wider juice channels and a coil below 1 ohm.

A 70/30 blend works well from around 30W to 60W depending on your coil resistance. Denser blends like 80/20 or max VG perform better between 60W and 120W. Always check your coil’s recommended wattage range first.

Sweet, thick liquids leave more residue on the coil with each use, gradually building up a dark layer on the cotton and mesh. This is called gunking, and it’s more common with dessert and custard profiles than with fruit blends. You can extend coil life by priming well, avoiding dry running and not chain vaping. Our guide on how long vape coils last has more detail.

Most sub-ohm vapers find 3mg freebase the right starting point. At higher wattages, each puff delivers more vapour and more nicotine absorption, so you rarely need to go higher. 6mg is reasonable if you’re stepping down from heavier use. Read our nicotine strength guide for a more detailed breakdown.

A shortfill is a 100ml bottle of 0mg e-liquid with space left at the top. You add a 10ml nic shot, replace the cap, shake well and wait a few minutes before using. Adding one nic shot to a 100ml shortfill gives a final strength of approximately 3mg. Every shortfill in our range includes a free nic shot. Full instructions are in our shortfill guide.

It depends on the setup. High VG blends produce more vapour, which can enhance the overall flavour experience at sub-ohm wattages. However, PG carries flavour more sharply, so a 50/50 blend in an MTL device can taste more defined. The best flavour comes from matching the liquid to the right device, not from VG content alone. Our flavour guide covers this in more detail.

Freebase nicotine in a high VG shortfill is designed for sub-ohm vaping at lower mg/ml strengths, typically 3mg to 6mg. Nic salts are smoother at higher strengths and suited to low-wattage pod kits. Using a nic salt liquid in a high-powered sub-ohm device at high mg/ml would deliver too much nicotine too quickly. For most sub-ohm vapers, freebase in a shortfill is the right format.

That depends entirely on how much you vape. At roughly 15 to 20ml per week, a 100ml shortfill lasts around five to seven weeks. Heavier users running high-wattage setups may get through it faster, since more vapour per puff means higher liquid consumption.

The VG content itself isn’t the main factor. Sweeteners added to dessert and custard flavours are the bigger cause of gunking. A fruit-forward high VG juice like Zeus Juice or Doozy Seriously Fruity will run cleaner than a thick custard or candy blend. If coil life matters to you, lean towards lighter fruit profiles and prime new coils properly before use.

Yes. High VG shortfills are the standard choice for cloud chasing, especially 80/20 and max VG blends run through very low-resistance mesh coils at 60W or above. If clouds are the priority, pair a max VG blend with a sub-ohm tank or an RDA designed for direct-to-lung airflow. Our guide to mouth to lung vs direct to lung vaping explains the differences if you’re still working out your preferred style.

Generally, yes. An 80/20 or max VG blend produces noticeably denser vapour than a standard 70/30 mix, which is why serious cloud chasers gravitate towards these thicker ratios. To get the best results, they’re usually run through low-resistance mesh coils in a sub-ohm tank, or through an RDA set up for direct-to-lung airflow, both of which allow the thicker liquid to wick and vaporise properly at higher wattages. Mesh coils in particular heat more evenly across a larger surface area, helping thick max VG juice keep up with rapid puffing without dry hits, provided the wattage and wicking are matched correctly to the coil.