Joe's Juice

Why Joe’s Juice Has Earned Its Reputation

Joe’s Juice built its following on one thing: flavours that actually deliver. From the first pull to the last few millilitres of a 100ml bottle, the intensity holds. That consistency is rare at this price point, and it’s what keeps vapers coming back rather than drifting to another brand after a few orders.

• Made in Nottingham, UK, with full ingredient transparency
• Every e-liquid is Diacetyl-free
• 70% VG formulation across the range, optimised for sub-ohm vaping and cloud production
• Three distinct product lines, each with a clear and recognisable flavour identity
• Available in 100ml and 200ml shortfill formats – sample a flavour or stock up on a favourite
• 0mg nicotine base with included nic shots for customisable strength
• Flavour profiles that range from gentle desserts to bold, front-loaded fruit blends
• Consistent batch quality – what you taste in bottle one is what you get in bottle ten

Joe’s Juice is one of the few UK e-liquid brands where every product line has a genuine personality, not just a list of flavours with different names.

Explore the Joe’s Juice Range

We stock all three of Joe’s Juice’s main product lines alongside their standalone flavours. Whether you want something indulgent and creamy or sharp and punchy, the range covers it.

PÜD by Joe’s Juice

PÜD is the dessert line, and it’s the range we point sweet-tooth vapers to first. Think thick custard bases, warm bakery notes and rich pudding profiles. The high-VG formula works especially well in mesh coil sub-ohm tanks, where the sweetness comes through cleanly without muting. If you want every pull to feel like pudding after dinner, PÜD is the place to start. Browse it alongside our best dessert e-liquids guide if you want more options to compare.

Berserker Blood Axe by Joe’s Juice

Berserker Blood Axe is built for vapers who want flavour that hits hard. The profiles in this line are intense and front-loaded – fruity, sharp, with a depth that comes from the higher VG base carrying flavour compounds cleanly through a sub-ohm coil. If you’ve ever vaped a juice and thought it was too timid, this is the range to try. We’d suggest pairing it with a coil in the 0.15Ω to 0.3Ω range for the best result.

Creme Kong by Joe’s Juice

Creme Kong sits between PÜD and something lighter – biscuit bases layered with cream and soft sweetness. It’s less heavy than a full custard line but more rounded than a straight fruit blend. We’ve found it works well as an all-day vape for vapers who find pure dessert lines too cloying after a few hours. It performs well in a 0.2Ω to 0.4Ω mesh coil tank at 40-60W.

Joe’s Juice Standalone Flavours

Outside the three main lines, Joe’s Juice produces standalone flavours that don’t fit neatly into a single category. These are worth exploring once you’ve worked through the named ranges and want something a bit different. The same 70% VG, Diacetyl-free formula applies across all of them.

Which Devices Work Best with Joe’s Juice

Joe’s Juice is a 70% VG e-liquid. That ratio matters for your device choice. High VG juice is thicker than a standard 50/50 blend, and it needs a coil and tank designed to handle that viscosity properly.

For Sub-Ohm Kit Users

Sub-ohm tanks with mesh coils in the 0.15Ω to 0.4Ω range are the sweet spot for Joe’s Juice. They wick 70% VG smoothly and deliver the cloud production and flavour intensity the brand is built around. If you’re running a sub-ohm kit at 30-80W, Joe’s Juice is designed exactly for your setup. Our best sub-ohm tanks guide lists compatible hardware if you’re looking to upgrade your kit at the same time.

For Pod Kit and MTL Users

Standard pod kits and mouth-to-lung tanks typically use coils above 1.0Ω and are designed for thinner 50/50 liquids. A 70% VG liquid like Joe’s Juice can struggle to wick fast enough in these setups, which leads to dry hits and a frustrating experience. If you’re on a pod kit, nic salts in a 50/50 base are a better fit. Our nic salts vs freebase guide covers the difference clearly.

How to Add Nicotine to Your Joe’s Juice Shortfill

Joe’s Juice shortfills come at 0mg nicotine, with space left in the bottle for nicotine shots. For a 100ml shortfill, adding two nic shots at the UK maximum of 20 mg/ml gives you a final nicotine strength of approximately 3mg across 120ml. That’s a low nicotine level well suited to the high-volume vapour output of sub-ohm vaping. For a full breakdown of the maths, our how to use shortfills guide walks through it step by step.

Why We Stock Joe’s Juice at Legion of Vapers

We’ve vaped through this range across multiple kits and multiple orders. The flavour consistency between batches is one of the things that convinced us to stock it – you don’t get the drop in quality between orders that you see with cheaper shortfill brands. UK-made, Diacetyl-free, and with enough range variation to cover most flavour preferences, it earns its place on our shelves.

• Made in Nottingham, UK – not imported and rebranded
• Diacetyl-free formulation across every product line
• 70% VG ratio suited to sub-ohm and cloud-focused setups
• Three distinct product lines covering dessert, fruit and cream profiles
• 100ml and 200ml formats – try before you commit to a larger bottle
• 0mg base with nic shot compatibility, so you control your nicotine level
• Consistent batch quality tested across multiple orders
• A brand with genuine UK heritage and growing recognition internationally

Joe’s Juice is one of those brands where the quality backs up the reputation. It’s not hype – it’s just a well-made product with a clear identity.

Why Buy Joe’s Juice from Legion of Vapers?

100% Genuine UK Stock

We source Joe’s Juice exclusively through authorised UK distributors. Every bottle you receive is genuine, correctly labelled and fully compliant with UK TPD regulations. Counterfeit e-liquid is a real issue in this market, and we don’t cut corners on sourcing. What you see on the label is exactly what’s in the bottle.

Competitive Prices and Multi-Buy Options

We price Joe’s Juice fairly and keep an eye on the market so you’re not paying over the odds. If you’re stocking up on a favourite flavour, check our multi-buy offers – buying in volume tends to bring the per-bottle cost down noticeably.

Fast UK Dispatch

Orders go out quickly from our UK warehouse. Free UK delivery is available on qualifying orders, so if you’re picking up a couple of bottles it’s worth checking the threshold before you check out.

Advice from Vapers Who Have Actually Used It

Our team vapes. We’ve tested Joe’s Juice across sub-ohm tanks and mesh coil setups and can give you a straight answer on which range suits your preferences. If you’re unsure where to start, get in touch. We’d rather help you pick the right bottle than have you guess wrong and write off the brand.