The Custard Company

The Custard Company is a leading UK e-liquid brand specialising in rich, smooth dessert flavours crafted to perfection. Best known for their signature vanilla custard base, The Custard Company range includes both nic salts and shortfills that deliver intense flavour and satisfying vapour. From creamy classics like Vanilla Custard to indulgent blends such as Dubai Chocolate Nic Salt, every bottle is made in the UK using premium ingredients and fully TPD-compliant processes.

Whether you’re using a pod kit or sub-ohm vape, The Custard Company has something for every dessert lover. Their 50/50 nic salts offer smooth nicotine delivery for MTL vapers, while their high VG shortfills provide dense clouds and bold flavour for DTL users. Loved for their consistency and coil-friendly blends, these e-liquids are ideal for all-day vaping.

Explore the full Custard Company collection, including best-sellers like Blueberry Custard, Raspberry Custard, and the latest addition, Dubai Chocolate. Experience dessert vaping at its finest — made in the UK, trusted by vapers across the world.