Shop for the latest & greatest The Custard Company Products from Legion Of Vapers.
Shop the full range of The Custard Company nic salts and shortfill e-liquids at Legion of Vapers, sourced directly from authorised UK distributors.
The Custard Company is one of the UK’s most respected dessert e-liquid brands, built around a signature vanilla custard base and a traditional steeping process that produces depth of flavour most brands simply do not match. Every blend is manufactured in the UK to full TPD-compliant standards, using premium-grade ingredients and either an 80/20 or 50/50 VG/PG ratio depending on the format.
The range covers both 100ml shortfills for sub-ohm and DTL vapers and nic salt options for pod kit and MTL users. Flavours run from the classic Vanilla Custard and Blueberry Custard to newer additions like Dubai Chocolate, which layers rich chocolate with a pistachio note. The range has built a loyal following not through marketing, but through consistency. Vapers come back because it tastes the same bottle after bottle.
Original price was: £3.99.£1.99Current price is: £1.99.
Original price was: £14.99.£7.99Current price is: £7.99.
Original price was: £3.99.£1.99Current price is: £1.99.
The Custard Company’s reputation is built on one thing done exceptionally well: a traditionally steeped custard base that produces smooth, layered flavour without harsh chemical notes. Their 6-week steeping process allows the VG carrier and flavour compounds to fully bind, delivering a consistency that rushed, batch-produced liquids simply cannot replicate.
The Custard Company’s edge is consistency: it tastes as good on your tenth bottle as it did on your first.
The Custard Company Shortfills
The Custard Company shortfills come in 100ml bottles at 0mg nicotine with space for two nic shots, giving you a finished 120ml at your chosen strength. The 80/20 VG/PG ratio produces thick vapour and intense custard flavour, making these best suited to sub-ohm tanks and DTL kits running coils in the 0.15Ω to 0.4Ω range. Classics like Vanilla Custard and Strawberry Custard sit alongside newer blends for variety without straying from the brand’s dessert identity.
New to this format? Our guide to how to use shortfills covers everything you need to know.
The Custard Company Nic Salts
The nic salt range uses a 50/50 VG/PG base, making it the right choice for pod kits and MTL tanks where thicker high-VG liquid would struggle to wick properly. Available up to 20mg/ml in line with UK TPD regulations, the salts deliver a smooth throat hit without the sharpness of freebase nicotine at equivalent strengths. Dubai Chocolate is a standout here: a rich chocolate and pistachio blend that works especially well as an all-day vape on lower wattage setups.
Not sure which nicotine strength to pick? Our nicotine strength guide walks you through it.
With hundreds of verified reviews and a loyal UK customer base, Legion of Vapers is a vape shop people come back to.
Shop vape kits, pods, coils, tanks, mods, shortfills, nic salts and accessories, all in one place.
Order before 3:30pm Monday to Friday and we dispatch the same day. Most UK orders arrive in 1 to 2 working days.
Need help choosing a kit, matching coils, or picking the right liquid for your style? Message us. You’ll get proper advice from a UK-based team.
We’ve vaped through more dessert liquids than we can count, and The Custard Company keeps coming back as a range we recommend without hesitation. The traditional steeping process genuinely makes a difference: the custard base is smooth and layered rather than artificial-tasting, and the flavour holds up across a full 100ml bottle rather than fading as the liquid drops. It’s a well-made liquid at a price point that doesn’t ask you to compromise.
If you want a custard vape that tastes as good on your fifth bottle as it did on your first, this is the range to go to.
The right product depends on your device, your nicotine needs and how you vape. Here’s a plain breakdown to help you choose without guessing.
Go for the nic salt range. The 50/50 VG/PG ratio wicks cleanly in tight coils and pod systems, and the smooth salt nicotine hits effectively at 10mg or 20mg without a harsh throat. If you’ve just moved from a disposable or a cigarette and you’re using a compact pod kit, start here. Dubai Chocolate and Vanilla Custard are both solid first choices.
Browse our best nic salts to try after disposables for more options in the same category.
The 100ml shortfills are built for this. Run them through a mesh coil in the 0.15Ω to 0.4Ω range at 50-80W and you’ll get dense vapour and a full custard flavour profile. Add two nic shots to the bottle to hit your preferred strength before you fill the tank. Strawberry Custard and Blueberry Custard work particularly well in high-wattage DTL setups.
New to sub-ohm vaping? Our guide to sub-ohm vaping covers everything you need to know before you fire up.
Any flavour in the range is designed with all-day vaping in mind: creamy but not cloying, sweet but not sickly. Vanilla Custard is the most neutral and tends to avoid flavour fatigue better than the fruit-custard blends. If you find fruit flavours wearing thin after a few hours, plain custard is a reliable call.
Stick to the nic salts at 20mg/ml to begin with, especially if you were on heavier cigarettes or relied on disposables for a quick nicotine fix. The smooth delivery means you get the satisfaction without a harsh hit. A simple pod kit paired with a Custard Company nic salt is a low-cost, low-fuss starting point.
Our beginner’s guide to vaping covers everything from choosing a kit to filling it for the first time.
Every Custard Company product we sell comes through authorised UK distributors only. That means no grey imports, no outdated batch stock and no counterfeit liquid. Dessert liquids are a category where fakes do exist, so buying from an authorised retailer matters. We only stock what we’d vape ourselves.
We keep our pricing competitive and regularly run multi-buy deals on e-liquids so you can stock up on your favourites without paying over the odds. If Vanilla Custard is your all-day vape, it makes sense to grab a few bottles at once.
Orders are dispatched quickly from our UK warehouse. We offer free delivery above a set threshold, so stocking up on a few shortfills or a handful of nic salts usually gets you over the line without extra cost.
Our team are experienced vapers who use the products we sell every day. We know which Custard Company flavours suit which setups, which coils hold up best with high-VG dessert liquids, and when it makes more sense to grab the nic salt version over the shortfill. If you’re stuck, get in touch and you’ll speak to someone who can actually help.
Explore our answers to some frequently asked questions.
Shortfills are 100ml, 0mg, high-VG liquids designed for sub-ohm and DTL vaping. Nic salts are 10ml, 50/50 VG/PG, available up to 20mg/ml and suited to pod kits and MTL devices. Same brand, different format for different setups. If you’re on a pod kit, go nic salt. Sub-ohm tank, go shortfill.
Steeping allows harsh chemical compounds in the flavour concentrates to break down and evaporate over time, while the remaining flavour molecules bind more fully to the VG base. The result is a smoother, rounder flavour compared to un-steeped liquid straight off the production line. It’s a genuine difference you can taste.
Custard liquids have a reputation for wearing coils faster than fruit or menthol blends due to sweetener content. The Custard Company’s blends are well-regarded for being gentler on coils than many dessert competitors, but you’ll still want to prime properly and watch coil colour. Our guide to how long coils last covers what to look for.
Vanilla Custard is the most commonly recommended for all-day use because it’s the least likely to cause flavour fatigue. Fruit-custard blends like Blueberry or Raspberry Custard are excellent but can become overwhelming after extended sessions for some vapers. Start with Vanilla Custard if you plan to vape one flavour all day.
Yes. All nicotine-containing products in the range comply with UK TPD regulations, with nic salts capped at 20mg/ml. Every product we stock is sourced from authorised UK distributors, so you’re getting genuine, fully compliant liquid every time.
The 80/20 shortfills need a sub-ohm or DTL kit with airflow open enough to handle thick liquid. The 50/50 nic salts are for pod kits and MTL tanks. Running an 80/20 liquid through a tight MTL coil will result in dry hits and a burnt taste. Check our VG and PG guide if you’re unsure which applies to your setup.
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