Shop for the latest & greatest Zeus Juice Products from Legion Of Vapers.
Zeus Juice is one of the UK’s most respected e-liquid brands, built from scratch by vapers who wanted more from their liquids than what the early market offered. Founded in Birmingham in 2011 by master mixer Paul Curtis, the brand grew from kitchen experiments into a fully professional, award-winning manufacturing operation by 2014. Zeus Juice has since taken home Best Brand and Marketing at the Vapouround Awards, one of the vape industry’s most credible independent publications, and still runs as a family business today. We’ve stocked and vaped the range long enough to know it holds up: consistent batch to batch, no fading after the first few ml, and a flavour library wide enough that most vapers find their all-day vape without ever leaving the brand. Every bottle we carry is genuine, UK-sourced Zeus Juice stock across every format they produce.
Original price was: £3.99.£2.99Current price is: £2.99.
Original price was: £19.99.£10.99Current price is: £10.99.
Original price was: £19.99.£10.99Current price is: £10.99.
Original price was: £4.99.£0.99Current price is: £0.99.
Original price was: £19.99.£10.99Current price is: £10.99.
Zeus Juice built its name on a specific focus: flavours designed to be vaped all day without going flat or cloying. That commitment to all-day wearability, paired with consistent batch quality and full UK TPD compliance, has earned the brand a loyal following at home and internationally.
Zeus Juice stands apart by producing liquids that genuinely perform as all-day vapes, rather than attention-grabbing one-puff flavours that fade fast.
Zeus Juice Nic Salt E-Liquids
Zeus Juice nic salts use a benzoate salt formulation that delivers nicotine smoothly at 10 mg and 20 mg strengths, both within the UK’s 20 mg/ml regulatory cap. Most come in a 50/50 VG/PG ratio, making them the right choice for pod kits and MTL tanks running above 1.0 ohm. Flavours like Vermilion (cherry, berries, menthol) and Dimpleberry sit at the higher end of the flavour complexity scale. For a more accessible price point, the Proper Vape salt range delivers clean, single-note fruit flavours at around £1.50 per 10ml.
Zeus Juice Freebase E-Liquids
Zeus Juice freebase 10mls run at 3 mg, 6 mg, and 12 mg nicotine strengths in a 50/50 VG/PG blend, giving a punchier throat hit than nic salts. They suit MTL tanks and lower-wattage starter kits where a firmer draw is part of the experience. Standout options include The Black (blackcurrant, berries, menthol) and Death by Bunny (strawberry, cream). These carry the same flavour profiles as the shortfill range, but in a compact, ready-to-vape format for light-to-moderate vapers.
Zeus Juice Shortfill E-Liquids
Zeus Juice shortfills come in 50ml and 100ml sizes at 70VG/30PG, designed for sub-ohm tanks and coils running below 0.5 ohm. Each bottle is supplied at 0 mg with space to add a nicotine shot, bringing strength to around 3 mg in a 50ml or 1.5 mg in a 100ml after a thorough shake and steep. Black Reloaded is the flagship shortfill and one of the brand’s most consistent sellers. If you’re mixing for the first time, see our guide to how to use shortfills.
Zeus Juice Concentrates and Longfills
Zeus Juice concentrates are for vapers who want to build their own liquid from scratch, mixing the flavour base with their own PG, VG, and nicotine. Longfills offer a middle ground: a full-flavour concentrate in a larger bottle, designed for you to top up with nicotine shots and base. These are the most cost-effective format per ml but require a bit more work. If you’re new to DIY mixing, start with a shortfill and a nic shot first.
Zeus Juice Sub-Brands
Zeus Juice operates several distinct sub-brands, each with a clear purpose:
Zeus Juice Nicotine Shots and Accessories
Zeus Juice produces their own nicotine shots in both freebase (18 mg) and nic salt (20 mg) formats, priced at £1.00 each. These are designed to pair directly with their shortfill range but work with any compatible shortfill. Using the brand’s own nic shot means the flavour chemistry stays consistent, which matters if you want the shortfill to taste exactly as intended.
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We’ve stocked Zeus Juice long enough to know which brands stay consistent and which ones slip after a few batches. Zeus Juice hasn’t slipped. The liquids taste the same bottle to bottle, the flavour profiles are genuinely thought-through rather than trend-chasing, and the range covers enough ground that most vapers can find their all-day vape without leaving the brand.
Zeus Juice is one of the few UK brands where you can recommend any product in the range and be confident the vaper will come back for another bottle.
The right Zeus Juice product depends on your device, your preferred nicotine strength, and how much you vape each day. Here’s how to match your situation to the right format.
Start with a Zeus Juice or Bar Liq nic salt at 20 mg. The 50/50 VG/PG ratio is designed for pod kits and MTL devices, which give the tighter draw that feels closest to a cigarette or disposable. Bar Liq is particularly well-suited here because the flavour intensity is calibrated to match what disposable vapers already like. Proper Vape is the budget entry point if you’re not sure how much you’ll vape.
For more on choosing the right nicotine strength, see our guide: Choosing the Right Nicotine Strength for Your Vape Juice.
Any Zeus Juice 10ml nic salt or freebase in a 50/50 blend will work well. At 10 mg nic salt, you get a smooth hit without the heaviness of 20 mg, which is useful if you vape frequently throughout the day. Vermilion, Dimpleberry, and Death by Bunny are solid starting points for anyone who wants complexity without experimenting too far. If you want the cheapest reliable option, Proper Vape 10 for £12 deals are hard to beat.
Browse our pod kits if you’re still looking for a device to pair with these liquids.
Go for a Zeus Juice 70VG shortfill. The higher vegetable glycerine content produces more vapour, carries the flavour better at higher wattages, and won’t degrade mesh coils the way a thinner liquid sometimes can. Black Reloaded and The Black are the two most popular sub-ohm options in the range, and both hold up well over a long vaping session. Add a Zeus Juice nic shot if you want strength, or run it at 0 mg if you’re chasing cloud and flavour without nicotine.
For device pairing advice, see our guide on sub-ohm vaping.
Zeus Juice concentrates and longfills are aimed at vapers who want to make larger volumes at a lower cost per ml. You’ll need a base (PG/VG), a nicotine source, and the concentrate. It takes some practice to get ratios right, but the Zeus Juice flavour concentrates are robust enough to work across a range of dilutions. If you’re new to this, read up on VG and PG first.
Proper Vape is the answer. At £1.50 per 10ml, or £12 for 10 bottles from some retailers, it’s the most cost-effective way to stay in the Zeus Juice family without compromising on compliance or batch quality. The flavours are clean and simple, which many vapers actually prefer for all-day use. Strawberry, Watermelon Ice, and Raspberry Sherbet are the most consistent sellers in the Proper Vape line.
The Zodiacs range and higher-complexity Zeus Juice core flavours like Midas (vanilla, custard, butterscotch) and Phoebe (cheesecake, cinnamon, ice) are worth exploring. These aren’t beginner flavours, they’re built for vapers who have already found their preferences and want something layered. They hold up best in sub-ohm or RDL setups where vapour volume lets the complexity come through.
Our guide to best dessert nic salts covers similar territory if you want to explore further.
We source all Zeus Juice products through authorised UK distributors only. Every bottle you buy from us is the genuine article: MHRA-notified, TPD-compliant, correctly labelled, and produced to the same batch standards as stock sold directly through Zeus Juice themselves. We don’t list grey-market or unverified stock. If it’s on our site, it’s real.
We keep our Zeus Juice pricing competitive and regularly run multi-buy deals on 10ml e-liquids, making it easy to stock up on your favourites without overspending. Check our multi-buy offers for current deals across the Zeus Juice range.
All orders are dispatched from the UK, with fast delivery options available at checkout. We aim to get your order out quickly so you’re not left without liquid. Check our current delivery thresholds for free shipping at checkout.
Our team are vapers, not call centre scripts. We use the products we sell, Zeus Juice included, across pod kits and sub-ohm setups alike. If you’re not sure which format suits your device, or which flavour to try first, get in touch and we’ll give you a straight answer based on what we’ve actually vaped. You can also browse our beginner’s guide to vaping or our e-liquids guide for self-serve advice.
Explore our answers to some frequently asked questions.
Zeus Juice is the core premium range, with complex, multi-note flavour profiles at a higher price point. Bar Liq is designed for vapers coming from disposables, with simpler, higher-intensity single or double-note flavours at a lower price per bottle. Both are nic salts at 50/50 VG/PG.
Bar Liq nic salts are the most direct comparison. Flavours like Strawberry Burst, Berry Lemonade, and Grape Ice are built around profiles that disposable bar vapers will already recognise, at a fraction of the long-term cost.
Nic salts and freebase 10mls are 50/50 VG/PG, suited to pod kits and MTL tanks. Shortfills are 70VG/30PG, suited to sub-ohm tanks. Some concentrates and longfills vary, so check the product page if you’re unsure.
Remove the bottle cap and add one 10ml nicotine shot into the shortfill bottle, which has space pre-measured for exactly this purpose. Replace the cap, shake for 60 seconds, and leave to steep for at least 30 minutes before vaping. For a full walkthrough, see our shortfills guide.
20 mg/ml, which is the maximum permitted under UK TPD regulations. This is available across the Zeus Juice and Bar Liq nic salt ranges. Zeus Juice also produces its own 20 mg nic salt shot for adding to shortfills.
Black Reloaded (blackcurrant, berries, menthol) and Dimpleberry (mixed fruit, eucalyptus, menthol) are the two most commonly cited all-day vapes in the range. Both are complex enough not to go flat but not so sweet that they become overwhelming after a few hours. For help avoiding flavour fatigue, see our guide on vaper’s tongue.
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