Shop for the latest & greatest Just Jam Products from Legion Of Vapers.
Just Jam is one of the most recognisable British e-liquid brands around, built entirely on the flavours that defined the UK kitchen: strawberry jam on toast, raspberry-filled doughnuts, cream-topped scones. That focus on authenticity has earned the brand multiple industry awards and hundreds of thousands of bottles sold across the UK. The shortfill range runs at 80% VG and 20% mixed PG, suited to sub-ohm tanks and kits, while the nic salts come in 10mg and 20mg at a 50/50 VG/PG ratio, which pairs well with MTL pod kits. We stock the full authentic UK-supplied range here at Legion of Vapers, from the core jam flavours through to the extended Sponge, Biscuit and Apricot lines.
Original price was: £3.99.£1.99Current price is: £1.99.
Original price was: £4.99.£2.49Current price is: £2.49.
Original price was: £22.99.£8.99Current price is: £8.99.
Original price was: £22.99.£8.99Current price is: £8.99.
Original price was: £19.99.£8.99Current price is: £8.99.
Original price was: £19.99.£8.99Current price is: £8.99.
Original price was: £4.99.£2.49Current price is: £2.49.
Original price was: £22.99.£8.99Current price is: £8.99.
Original price was: £22.99.£8.99Current price is: £8.99.
Original price was: £22.99.£8.99Current price is: £8.99.
Original price was: £22.99.£8.99Current price is: £8.99.
Just Jam built its name on a single idea: British jam and baked-good flavours reproduced with real accuracy in e-liquid form. That focus has kept the range consistent and coherent across every line they have released. Every flavour is dialled into the same nostalgic sweet spot, which is exactly why the brand has developed such a loyal following.
Just Jam does one thing and does it better than most. If you want a UK-made dessert and jam liquid that tastes exactly as described, this is the brand to reach for.
Just Jam Shortfills
The core of the Just Jam range. These are 80% VG, 0mg shortfill bottles bottled slightly under capacity, leaving space to add nicotine via nic shots. The 100ml bottles come with two free nic shots included. We have run the Original shortfill through a sub-ohm tank at around 60W and the strawberry jam note sits clearly in the exhale, present without being sharp. The baked-good variants add a warm, doughy depth that you do not get from a straight fruit profile. Flavours include Original (strawberry jam), Raspberry, Strawberry Doughnut, Raspberry Doughnut, Jam on Toast and Raspberry Scone.
Just Jam Nic Salts
Available in 10mg and 20mg, these 10ml nic salts sit at a 50/50 VG/PG ratio, making them a natural fit for MTL pod kits and lower-power devices. The 20mg option is worth considering if you are moving across from cigarettes or disposables and still want a noticeable nicotine hit. The same core flavour profiles carry across from the shortfill range, so you are not compromising on taste by going the nic salt route. We stock both strength options across the bestselling flavours.
Just Jam Sponge Range
A natural extension of the original lineup, the Sponge range leans into softer, creamier baked-good territory. Options include Original Sponge, Lemon Sponge and Vanilla Sponge. If the core jam flavours feel a bit fruit-forward for your preference, the Sponge range is worth trying as an alternative. The profile here is lighter and less sharp across a session.
Just Jam Biscuit Range
The Biscuit range takes the baked-good angle in a different direction. Blueberry Biscuit, Vanilla Custard Biscuit and Caramel Biscuit are the key options. These tend to work particularly well as all-day vapes because the flavour is present but not overwhelming across an extended session, which is harder to pull off than it sounds with a dessert profile.
Just Jam Apricot Range
A slightly different corner of the Just Jam world. The Apricot range covers Apricot Crumble, Apricot Sorbet and Apricot Peach. If you want something fruity but with a warm, dessert-adjacent edge rather than a straight fruit hit, this is a solid option. Apricot Crumble in particular has a proper baked quality to it that lines up well with the rest of the Just Jam identity.
Just Jam Bar Edition Nic Salts
Just Jam Bar Edition Nic Salts combine the brand’s famous British jam-inspired flavour profiles with the punchy sweetness modern disposable and prefilled pod vape users expect. Designed for refillable pod kits and MTL vape devices, the Bar Edition range delivers smooth nicotine salt performance with bold disposable-style flavour in a balanced 50VG/50PG vape juice formula.
Using double-concentrated flavourings and carefully balanced sweeteners, Just Jam Bar Edition vape juice delivers rich flavour intensity while maintaining the smoother inhale nic salts are known for. Available in 5mg, 10mg, and 20mg nicotine strengths, the range is ideal for adult smokers and disposable vape users moving towards refillable pod systems.
Popular Just Jam Bar Edition flavours include Blackberry Jam, Raspberry Coconut, Raspberry Peach, Lemon & Lime, Grape Berry, and Triple Mango.
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Need help choosing a kit, matching coils, or picking the right liquid for your style? Message us. You’ll get proper advice from a UK-based team.
Just Jam built its name on a single idea: British jam and baked-good flavours reproduced with real accuracy in e-liquid form. That focus has kept the range consistent and coherent across every line they have released. Every flavour is dialled into the same nostalgic sweet spot, which is exactly why the brand has developed such a loyal following.
Just Jam does one thing and does it better than most. If you want a UK-made dessert and jam liquid that tastes exactly as described, this is the brand to reach for.
We stock every major Just Jam product line in one place, so whether you are after a 100ml shortfill for your sub-ohm tank or a 10ml nic salt for your pod kit, you can find the right format and flavour without hunting around.
The core of the Just Jam range. These are 80% VG, 0mg shortfill bottles bottled slightly under capacity, leaving space to add nicotine via nic shots. The 100ml bottles come with two free nic shots included. We have run the Original shortfill through a sub-ohm tank at around 60W and the strawberry jam note sits clearly in the exhale, present without being sharp. The baked-good variants add a warm, doughy depth that you do not get from a straight fruit profile. Flavours include Original (strawberry jam), Raspberry, Strawberry Doughnut, Raspberry Doughnut, Jam on Toast and Raspberry Scone.
Available in 10mg and 20mg, these 10ml nic salts sit at a 50/50 VG/PG ratio, making them a natural fit for MTL pod kits and lower-power devices. The 20mg option is worth considering if you are moving across from cigarettes or disposables and still want a noticeable nicotine hit. The same core flavour profiles carry across from the shortfill range, so you are not compromising on taste by going the nic salt route. We stock both strength options across the bestselling flavours.
A natural extension of the original lineup, the Sponge range leans into softer, creamier baked-good territory. Options include Original Sponge, Lemon Sponge and Vanilla Sponge. If the core jam flavours feel a bit fruit-forward for your preference, the Sponge range is worth trying as an alternative. The profile here is lighter and less sharp across a session.
The Biscuit range takes the baked-good angle in a different direction. Blueberry Biscuit, Vanilla Custard Biscuit and Caramel Biscuit are the key options. These tend to work particularly well as all-day vapes because the flavour is present but not overwhelming across an extended session, which is harder to pull off than it sounds with a dessert profile.
A slightly different corner of the Just Jam world. The Apricot range covers Apricot Crumble, Apricot Sorbet and Apricot Peach. If you want something fruity but with a warm, dessert-adjacent edge rather than a straight fruit hit, this is a solid option. Apricot Crumble in particular has a proper baked quality to it that lines up well with the rest of the Just Jam identity.
If you are new to shortfills, this is the part that catches most people out. The process is straightforward once you have done it once. Just Jam shortfills are 0mg and bottled slightly under capacity specifically so you can top them up with nicotine.
For a 100ml shortfill:
If you want a slightly higher nicotine concentration, you can use a single higher-strength shot instead. Additional nicotine shots are available from us if you need them.
For a deeper overview of the process, take a look at our shortfill guide.
The right format comes down to your device, your nicotine preference, and how much liquid you get through in a week. Here is how to figure it out quickly.
Go for the nic salts. The 50/50 ratio works with lower-power pod kits and MTL tanks, and the 10mg or 20mg strength options mean you can match your nicotine intake to what you actually need. The 20mg option is the closer match if you are used to disposables or cigarettes. Our nicotine strength guide covers the decision properly if you want more detail.
The 80% VG shortfills are built for this. They produce a solid cloud, the flavour sits well in the exhale, and a 100ml bottle will keep most moderate vapers going for a reasonable stretch. The 100ml size comes with free nic shots included, so you are not paying extra to add nicotine. For guidance on which tanks pair well with high-VG liquids, see our sub-ohm tank guide.
Start with the nic salts at 20mg in a pod kit. That combination is the closest to the draw and nicotine delivery you will already know from disposables, while giving you access to a far wider flavour range and a dramatically lower running cost. Our guide on the best nic salts after disposables is a good next read.
The difference between 10mg and 20mg is meaningful day to day. If you were a light smoker or you vape frequently throughout the day without heavy cravings, 10mg is usually fine. If you find yourself reaching for the device constantly or cravings are still breaking through, 20mg is the more practical choice. The UK legal limit for nicotine-containing e-liquid is 20mg/ml, so the 20mg option sits at the ceiling of what is available. Our full nic salts explainer goes into more detail if you want it.
Every Just Jam product we stock is sourced through authorised UK distributors only. No grey market channels, no third-party resellers of unknown origin. That means you are getting the correct formulation, the right labelling, and a product that meets UK TPD compliance requirements.
We keep our Just Jam pricing competitive across all formats, from individual 10ml salts through to 100ml shortfills. Check our multi-buy offers if you want to stock up across a few flavours and save in the process.
We ship from the UK and aim to get orders out quickly. Check the current delivery options at checkout, including any free delivery thresholds that apply to your order.
Our team are daily vapers who use the products we stock. We have run Just Jam shortfills through sub-ohm tanks, tested the nic salts in pod kits, and worked out which flavours hold up across a long session and which are better as occasional options. The Biscuit range, for instance, holds up far better as an all-day profile than the straight jam flavours, which can sharpen up over extended use. If you are stuck on which flavour or format to go for, get in touch and we will give you a straight answer. You can also browse our best dessert nic salts guide and best dessert e-liquids roundup for context on where Just Jam sits in the wider market.
Explore our answers to some frequently asked questions.
Just Jam shortfills run at 80% VG and 20% mixed PG. That ratio suits sub-ohm tanks and kits well, but it is too thick for most MTL devices and low-power pod kits. If you use a pod kit, the Just Jam nic salts at 50/50 VG/PG are the correct choice.
Just Jam nic salts are available in 10mg and 20mg. The UK legal limit for nicotine-containing e-liquid is 20mg/ml, so the 20mg option is the strongest format available. The 20mg strength is best suited to those moving from cigarettes or disposables, while 10mg works well for lighter or less frequent vapers.
The 100ml shortfills come with two free nic shots included. Add both to the bottle, replace the cap, shake well, and leave for a couple of minutes before vaping. Two standard 18mg nic shots into 100ml of 0mg liquid gives you approximately 3mg nicotine in the finished mix. See our shortfill guide for full detail.
Just Jam Original is the core strawberry jam flavour the brand launched with. Raspberry follows the same concept but centres on raspberry jam. Jam on Toast adds a buttery, slightly caramelised bread quality to the strawberry base, which many vapers find works better as an all-day option because it is a touch less sweet on its own.
The doughnut and toast variants tend to hold up better across long sessions than the straight jam profiles. Pure fruit-forward flavours can become intense over an extended vaping day, whereas the baked-good element in Strawberry Doughnut or Jam on Toast softens that considerably. The Biscuit range is another strong all-day option. Our best all-day vape juice guide covers wider recommendations if you want to compare.
Not ideally. The 80% VG ratio is too thick for most pod kit coils and MTL tanks, and you will likely get poor wicking and a burnt taste. Stick to the Just Jam nic salts at 50/50 VG/PG if you are using a pod kit or any lower-power MTL device.
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