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Ruthless

Ruthless e-Liquid is one of the most respected names in the vaping industry, established in Southern California in 2011 and trusted worldwide for bold, premium-quality vape juice. Known for their rich flavour profiles and meticulous manufacturing standards, Ruthless products have become a staple for flavour chasers and everyday vapers alike.

At Legion of Vapers, we stock a full range of Ruthless e-liquids, including both nicotine-free shortfills such as the Ruthless E-Liquid Range 100ml and the dessert-inspired Ruthless Loaded E-Liquid 100ml, as well as the latest Ruthless Bar Saltz range.

Whether you prefer high-VG shortfills for sub-ohm vaping or smooth 10mg and 20mg nic salts for your pod kit, Ruthless offers something for every vaping style and setup.

Their shortfill e-liquids are crafted with 0mg nicotine and come ready to customise with nic shots, delivering intense flavour across fruity, dessert, candy, and menthol-inspired blends. For MTL users and those switching from disposables, the Ruthless Bar Nic Saltz range provides fast, satisfying nicotine delivery in a compact, ready-to-vape 10ml format.

From iconic classics like Ez Duz It and Grape Drank to bar-style salts and creamy dessert blends, Ruthless continues to lead the way with premium US-made vape juice that’s smooth, flavourful, and fully TPD compliant for the UK market.

Product Order

Product Order
Save 29%
Ruthless Essentials 100ml E-Liquid

Original price was: £13.99.Current price is: £9.99.

Save 33%
Ruthless Loaded E-Liquid 100ml

Original price was: £14.99.Current price is: £9.99.

Save 40%
Ruthless Nic Salts 10ml

Original price was: £4.99.Current price is: £2.99.

Save 25%
Ruthless Makaveli 24000 Disposable Vape

Original price was: £11.99.Current price is: £8.99.

Save 38%
5 for £10
Ruthless Bar Saltz

Original price was: £3.99.Current price is: £2.49.

Save 50%
Gold by Ruthless eLiquid 100ml

Original price was: £19.99.Current price is: £9.99.

Save 40%
2 FOR £20
Ruthless E-Liquid Range 100ml

Original price was: £19.99.Current price is: £11.99.

Ruthless E-Liquids – High-VG Shortfills & Nic Salt Vape Juice

Ruthless e-liquids have established themselves at the forefront of the global vaping scene. Known for bold flavours, high-quality US manufacturing, and wide appeal across fruit, soda, dessert, and menthol profiles, Ruthless continues to deliver premium vape juice that satisfies.

Their original shortfill range is crafted with a 70VG/30PG blend, ideal for sub-ohm vaping and producing thick, flavourful clouds. Each 100ml bottle is nicotine-free with space for nic shots, giving vapers complete control over strength and experience.

Popular high-VG shortfill flavours include:

  • Ez Duz It – Strawberry and watermelon

  • Ez Duz It On Ice – With menthol twist

  • Grape Drank and Grape Drank On Ice – Fizzy grape soda profiles

  • Jungle Fever, Slurricane, Strizzy, and Tropic Thunda – Fruit-packed tropical favourites

For dessert lovers, the Ruthless Loaded range features indulgent shortfills like:

  • Glazed Donut

  • Strawberry Jelly Donut

  • Melon Milkshake

These are perfect for anyone who enjoys bakery-style vapes with rich flavour and big vapour production.

If you’re looking for smooth nicotine delivery in a pod-friendly format, the Ruthless Bar Nic Saltz range offers 50VG/50PG nic salts available in 10mg and 20mg strengths. Designed for MTL and pod systems, these 10ml bottles feature bar-style intensity in satisfying flavours like:

Best-selling flavours include:

  • POG – A tropical trio of passionfruit, orange, and guava

  • Arctic Cherry Lemonade on Ice – Tangy citrus meets icy cherry

  • Frozen Exotic Mango on Ice – Sweet, chilled mango with a cool finish

  • B.nana on Ice – Creamy frozen banana dessert-style vape

  • Grape Heads on Ice – Sweet grape candy with a menthol kick

  • Blue Razz Strawzz – A bold mix of blueberry and strawberry

  • StrawMelon on Ice – Juicy strawberry and watermelon with menthol

  • Jewel Mint – Smooth, clean mint for all-day freshness

These top flavours are ideal for disposable switchers and nic salt enthusiasts seeking reliable flavour and smooth delivery.

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