Shortfill E-Liquid

UK Vape Tax 2026 – What It Means for Shortfill Prices

A flat duty on vaping products is coming into effect in October 2026. The tax applies per 10ml of e-liquid, and it applies regardless of nicotine strength. That includes 0mg shortfills.

What that means in practice: a 100ml shortfill will attract duty on ten 10ml units of liquid. The cost of that duty will be passed through the supply chain and reflected in retail prices once it kicks in.

Current prices are pre-duty. If you have a confirmed favourite shortfill you’re buying regularly, stocking up now means you’re buying at today’s rates before any duty-driven price increases land.

A few things to be clear on:

• The duty applies to liquid volume, not nicotine content
• It affects all e-liquid formats equally, not just shortfills
• The October 2026 date is confirmed by HMRC. It’s not speculation

For the full breakdown of what’s changing and when, read our guide to the UK vape tax 2026 explained.

Our Shortfill Brands

We stock shortfills from brands we’ve actually run through our own kits. Here’s the honest version of what each one brings:

• Just Juice – reliable fruit profiles with genuine sweetness. The Blood Orange and Mango is one we keep coming back to.
• Doozy Vape Co – a wide spread across menthol, fruit, dessert and tobacco. Good for vapers who cycle through flavour profiles rather than sticking to one.
• Dr Vapes – known for quality across a tightly curated range. The Panther Series is popular for good reason.
• Nasty Juice – big on tropical and citrus fruit flavours. Strong identity and consistent quality across the range.
• Twelve Monkeys – one of the more distinctive ranges in shortfills. The tropical and creamy profiles are well executed and hold up across a bottle.
• Riot Squad – bold, sometimes unconventional flavour combinations. Worth exploring if you’re bored of the standard fruit shelf.
• Zeus Juice – our pick for ripe, sweet fruit shortfills. We’ve run Zeus Juice Red Lips through a 0.2 ohm mesh coil for two weeks and the flavour holds all the way down the bottle.

Browse directly by brand to find your range:

• Just Juice
• Doozy Vape Co
• Dr Vapes
• Nasty Juice
• Twelve Monkeys
• Riot Squad
• Zeus Juice