When people first started vaping all those years ago, nobody could have predicted how massive the vape industry would become. Thanks to ongoing innovation, creativity, and a whole lot of research, there are now countless different e-liquid brands catering to all sorts of vapers, whether you’re a mouth-to-lung vaper or a well-versed cloud chaser.
But it can be hard to figure out which brands are really producing top-quality vape juices and not just following the hottest trends. The last thing you want is to waste your money on subpar e-liquids or stock up on inconsistent flavours. We know that vapers want e-liquid that always delivers on multiple fronts, including flavour, product range, and brand reputation.
To help you out, we’ve compiled a list of what we think are the best e-liquid brands out there, sorted according to what flavour profiles they’re proven to thrive in. Whether you’re looking for a new brand to try or just want to know what others are loving, this blog has you covered.
Selecting The Best E-Liquid Brands: 4 Key Factors
The best vape juice brands depend on who you are and what kind of experience you want to get out of your vape. There are tons of e-liquid brands on the market, and figuring out which ones work best for you can take some trial and error. And we think that’s part of the fun!
However, there are four key factors every vaper should consider when trying out a new brand. These criteria can help you determine which e-liquid best suits your vaping style and can equip you with the right features to make your experience smoother.
Flavour quality
One of the first things you want to look at when selecting a brand of vape juice is the quality of flavour it produces. Some people like a super intense hit of flavour in their vape, while others appreciate something more mellow—but either way, the best vape juice brands will ensure that the purity and originality of flavour are always top-tier and that they offer the same great taste, time after time.
Product range
Variety is the spice of life, and few understand this old saying the way a heavy vaper does! Range means trying out more flavours and variants throughout your vaping experience, keeping things interesting and exciting. The best e-liquid brands understand this, and even while many fill a specific flavour niche, they still cater to a wide range of tastes and preferences.
Brand reputation
While it is true that some newer brands emerge strong within the first year or so of hitting the market, the reliability and consistency of quality that a reputable brand offers are unmatched. The more experienced and reputable a brand is, the higher the guarantee of a quality e-liquid. Consistency is key, and the best vape juice brands always offer a product you can rely on.
Compatibility
Before you go ahead and buy any kind of vape juice flavour you like, remember to make sure that it is compatible with the type of vape you have. The last thing you want is to buy a whole lot of delicious new e-liquids only to find out that they won’t really work in your device. Know your vape and know your flavour types!
Best E-liquid Brands:
The vape juice market has exploded with activity over the past few years. There is a near-endless list of great e-liquid brands to choose from, which can make choosing one a challenging task. Fortunately, we’ve drawn up a list of what we think are the best e-liquid brands on the market right now so that you can pick and choose from the pick of the bunch.
Elux
Elux initially rose to prominence with its cutting-edge disposable vapes. This prestigious brand is best known for its disposable-inspired nic salts, which offer an impressive 3500 puffs with every bottle.
The Elux Legend Nic Salts and Elux Firerose 5000 Nic Salts come in an incredible range of flavour profiles and are widely considered some of the most in-demand nic salts in the UK vape market. Some of the flavour profiles that make our mouths water include Hubbla Bubbla, White Gummy, Vim-Tru, and Pineapple Ice.
Bar Juice
Bar Juice is popular for creating high-quality nic salt e-liquids. Sweet, mellow, and consistently high grade vape juices are the name of Bar Juice’s game.
Their Bar Juice 5000 Nic Salts are based on the wildly popular Elf Bar disposables and are made with natural flavourings for an unbeatable taste. We stock all of their new flavours, including elite varieties like the ever-popular Red Bull, Guava, and Gummies.
SKE Crystal
Boasting a diverse range of delectable flavours, SKE Crystal has designed every one of their e-liquids to tantalise your taste buds and deliver a unique vaping experience.
Available in either a 10mg or 20mg nicotine strength, SKE Crystal Original Nic Salts V1 & V2 are mixed to a 50PG/50VG ratio, making them ideal for MTL vapers. This is a great e-liquid brand to opt for if you are switching from disposables to refillables but don’t want to compromise on flavour quality. Some of the most popular flavour options here at LoV include Pink Lemonade, Cherry Ice, and Kiwi Passionfruit Guava.
IVG
IVG E-liquid is an incredibly well-established brand with a diverse product range. Stocking nic salts, shortfills, and disposable vapes, you can return time and again to this brand for reliably good products, such as the IVG 4 In 1 Nic Salts, IVG E-Liquid Shortfills, and, of course, the IVG Smart 5500 Disposable Vape. All are worth a try, but we’re happy to recommend giving flavours such as Vimaid Fusion (raspberry, orange, and passionfruit), Strawberry Watermelon Bubblegum, or Fresh Lemonade a go.
Yeti
As the name hints, Yeti is renowned for its icy and refreshing flavours. Their e-liquids tout a cold and refreshing twist, with vape juices like Yeti Ice Cold E-Liquid Range, Yeti Summit Series Nic Salts, Yeti Blizzard Shortfills, and regular Yeti Nic Salts all accumulating mega users from across the globe. Flavours such as Blood Orange Grape, Apricot Watermelon Ice, Passionfruit Lychee, or Original (ice-cold menthol) are some of the most popular here at LoV. This is one of the best vape juice brands for vapers who like a little something deliciously different!
Joe's Juice
A pioneer in the industry, Joe’s Juice has been dominating the e-liquid market since 2016 and remains one of the best vape juice brands available today. It is a highly popular brand with a variety of different named ranges, including Joe’s Juice PUD 200ml Shortfills and the famous Berserker Blood Axe Shortfills. This brand is known for its high-capacity e-liquid ranges and massive cloud production with every puff. Treat your taste buds to amazing flavour combinations such as Cranberry Cherry Blueberry Ice, Lions Blood (watermelon, strawberry, and coconut), Blueberry Menthol, or Apple and Grape Sour.
Doozy Vape Co.
Doozy is a popular e-liquid brand known for its diverse flavour profiles and scrumptious shortfills. They offer some of the most well-loved salts and juices in the market, including the
Doozy Vape Seriously Bar Salts, Doozy Vape Seriously Nice Shortfills, Doozy Vape Seriously Fruity Shortfills, and Doozy Legends Shortfills.
Doozy Vape Co has gained global recognition and acclaim for being a premium e-liquid brand known for flavour profiles such as Guava Passion, White Peach Raspberry, Blackcurrant Citrus, Cola Ice, or Ice Cream Cake (vanilla ice cream, sponge cake, and sprinkles). It continues to expand its range of e-liquids and nic salts to stay true to its mission of helping people quit smoking and enjoy a healthier lifestyle.
Just Juice
The Liquid-Fruit of vape juices! Just Juice is a fruit-inspired range of e-liquids that has risen to international fame due to its incredibly bright and delicious vape juices, which can be found in all sorts of flavours and sizes. The Just Juice Bar Nic Salts and Just Juice Shortfills are some of our fruity favourites and are well worth an addition to your collection. Try flavours like Grape Aloe, Mango Lassi, Wild Berries & Aniseed, or Lulo & Citrus for something different.
Just Jam
Similarly to Just Juice, Just Jam focuses on producing fruity, fresh, jam-inspired vape juices that are created to capture “British heritage in a bottle.” Their Just Jam Nic Salts and Just Jam Shortfills are all available in a super familiar, almost nostalgic range of flavours, such as Jam on Toast, Raspberry Scone, Shortbread Cookie, and many more.
Zeus Juice
Mighty and marvellous, Zeus Juice is a UK-based premium manufacturer of quality vape e-liquids. As the Greek god-inspired name suggests, each juice in the range features a powerful, bold flavour suitable for all-day vaping. Take a look at the Zeus Juice Shortfills and Zeus Juice Zodiac Shortfills to kick off your journey with this broad range of powerful vape juice flavours.
Each range itself is highly varied, containing flavour options ranging from fruits and desserts to menthol and tobacco. Some of their most renowned and unusual flavours include Rhubarb and Custard and Black Reloaded, both of which pack a uniquely bold punch.
Wick Liquor
Originally produced in Staffordshire, Wick Liquor is one of the most highly regarded e-liquid brands in the UK, and for good reason.
This home-grown brand is well known for its unique and complex flavours. Vape juices like Deja Voodoo Juggernaut offer exotic, coconut husk tastes, Carnival Juggernaut brings you flavours of sugary doughnuts and creamy cane sugar, and fruity Contra combines Italian pomegranates, citrus flavours and sugar cane to produce a fresh, zesty, all-day vape.
Browse through their extensive range of juices, such as Wick Liquor Nic Salts, Wick Liquor Shortfills, and Wick Liquor Solstice Nic Salts.
Supergood
Supergood is a highly collaborative brand known for unique blends and quality shortfills. Its dessert flavour range is extremely diverse, with many flavours centred on butter. Some of our most popular choices include Peanut Butter and Grape Jelly Stack, Uncommon 2 (mango, raspberries, and iced black tea), and Peach Parfait with Raspberries. You can find Supergood’s Uncommon Nic Salts By Supergood X Grimm Green, Uncommon Shortfills By Supergood X Grimm Green, and Supergood Butter Shortfills at our online store. Get yours now for a super good taste sensation!
Riot Squad
Let’s get rowdy! Riot Squad is known for its rebellious branding and innovative flavours. Based in Milton Keynes, England, Riot’s e-liquids are formulated, designed, and produced in UK labs and promise revolutionary vaping experiences to both new and experienced vapers.
Not only are their flavour profiles the bomb, but as the bullet-shaped packaging of each e-juice bottle suggests, they are packed full of attitude. Try out their Riot Bar EDTN Nic Salts and Riot Squad Punx Nic Salts first. You’ll find flavour options such as the lip-smacking Strawberry Pina Colada, Guava Passionfruit & Pineapple, and refreshing Apple Cucumber Mint & Aniseed.
Sadboy
Contrary to its name, Sadboy makes a whole lot of vapers around the world incredibly happy with their high quality vaping products.
Sadboy is known for its unique and flavorful e-liquid blends that have captivated vapers worldwide, particularly through their dessert and fruit-flavoured e-liquids, such as their cookie and pastry-inspired blends. Some of our top picks include Key Lime Cookie, Unicorn Tears (buttery cookie and citrus), Strawberry Nola (granola, strawberry, and cream), and Rainbow Ice (tropical fruit and ice). The Sadboy Nic Salts and Sadboy Shortfills are both great places to start if you want a wide range of premium, high-vapour clouds.
Cuttwood
Californian creativity is front and centre with Cuttwood e-liquids. A popular name on the vaping scene for over a decade, the brand is known for packing tons of flavour into every bottle.
While Cuttwood offers a range of popular fruit and dessert flavours, it’s particularly famous for more complex combinations such as Graham Crackers, fresh banana, honey nut cereal sprinkles, and milk (Boss Reserve), cinnamon, sugar, and cream (Sugar Drizzle), and milky, fruity cereal (Bird Brain). Try the Cuttwood Lush, Cuttwood Bar Salts, or Cuttwood 100ml Shortfill E-Liquid series for a flavourful introduction that offers great value for money.
Dinner Lady
There’s nothing bland or stodgy about the vape juices served up by Dinner Lady. Whether you prefer MTL or DTL vaping, this UK-based brand has something tasty and satisfying for you.
Dinner Lady is best known for dessert-inspired flavours such as Lemon Tart, Key Lime Tart, Strawberry Macaroon, and Vanilla Tart, but you’ll also find a wide selection of fruit, sweet beverage, and tobacco flavours. Here at LoV, we offer the Dinner Lady Fruits Nic Salts, Dinner Lady Fruits eLiquid, and Dinner Lady Nic Salts series to cater for vapers looking for an experience similar to smoking a traditional cigarette and for experienced cloud chasers.
Dr Frost
Even the hottest summer days are no match for the icy power of Dr Frost. Offering expertly blended fruit and menthol fusions, this British e-liquid brand does exactly what it says on the bottle.
You’ll find a tantalising selection of garden fruit, tropical fruit, and citrus blends from this e-liquid brand here at LoV. Some of our favourites include Strawberry Coconut Ice Cream, Yuzu Blackberry Mango, and Cherry Cola Ice. The range includes 50/50 vape juices suitable for most devices as well as 70/30 VG/PG e-liquids for big, billowing cloud production. We suggest trying the Dr Frost Arctic Edition Bar Salts, Dr Frost x Drop E-liquid 100ml Shortfill, or Dr Frost Salt Nic 10mg ranges for an unforgettable introduction to this beloved brand.
Dr Vapes
Best known for the Panther collection, Dr Vapes are smooth, sleek, and powerful in flavour.
This UK-based brand was founded by an ex-smoker in 2013 who clearly understands the importance of balancing bold flavours, aroma, and impressive vapour production. Whether you prefer using a sub ohm kit for clouds or you prefer 50/50 e-liquids with nic salts for a stronger hit, you’re bound to find the perfect vape juice from Dr Vapes. Some of our most popular flavours include Unicorn (strawberry milk), Black Custard (creamy vanilla custard), and Original Ice (bubblegum candy and ice). Discover the Dr Vapes Panther Series Desserts 10ml Nic Salt, Dr Vapes Gems Nic Salts, and Dr Vapes Bubblegum Kings E-Liquid Shortfill ranges at LoV.
Exceptional Vapes
Based in Heanor, Derbyshire, Exceptional Vapes more than lives up to its name when it comes to the quality of the brand’s e-liquid.
If you’re a fan of dessert, candy, soft drink, or fruity flavours, you’ll love Exceptional Vapes’ product ranges, which include 50/50 nic salts and 70/30 VG/PG options for incredible cloud production. We can’t get enough of lip-licking flavours such as Grapefruit Soda, Gummy Bear, Baked Alaska, The Princess (dragon fruit, sweet grape, juicy oranges, and a hint of ice), and Clownz Biscoff Milkshake. Thrill your taste buds with vape juice from the Exceptional Vapes Double Up Nic Salt 10ml, Exceptional Vapes Chubby Treatz Nic Salts 10ml, Exceptional Vapes The Regency Line E-liquid 100ml Shortfill, and Exceptional Vapes Clownz Biscoff E-liquid 100ml Shortfill collections.
Nasty Juice
Don’t let the name fool you, as there’s nothing nasty about Nasty Juices. This Malaysian brand launched in 2015, and its award-winning collections of fruity flavours have been winning fans among vapers in the UK since 2016 – and as new releases over the years have proven, Nasty Juices continues to innovate and surprise.
The brand caters to MTL and DTL vapers, so whether you enjoy puffing out voluminous clouds or prefer a more discreet experience packed with flavour, there’s a Nasty Juice for you. Some of the most popular options here at LoV include Wicked Haze (blackcurrant and lemonade), Tobacco Silver Blend (tobacco and vanilla custard), Peach Lemonade, and the undeniably unique Mineral Water. We recommend starting your vaping explorations with collections such as Nasty Juice Nasty Liq Nic Salts 10ml, Nasty Juice Tobacco Series eLiquid Shortfills, Nasty Juice Nic Salts 10ml, or Nasty Juice 50ml E-Liquid Shortfills.
Find The Best E-Liquid Brand For Your Vape
The hunt for the best e-liquid brands is over—we’ve got you covered. This comprehensive list of the best e-liquid brands is designed to help you find strains and flavours that cater to individual needs and boost your understanding of how to quantify a quality vape juice brand.
Remember, in addition to knowing your personal preferences, the key factors you want to look out for are flavour quality, product range, brand reputation, and compatibility. Once you know these fundamentals, you can set forth on your own journey to discover what you think are the best e-liquid brands on the market right now.
